These disappear after a short period of time. Snapchat “Snaps” are the photos and videos that you send. Next time, I’ll explain and discuss the benefit of Snapchat Geofilters.The app gained a reputation for sexting, sending risque videos or photos that disappeared over time, but it’s evolved into a full-blown messaging app. Show your followers a different side of your organization and inspire the younger crowd to get involved in your cause. Snapchat is something to consider incorporating into your marketing plan (at no cost!). You can use Snapchat as a Litmus test to see what works and what doesn’t work, so you can collect data for other marketing strategies. Since your photo or video disappears after a certain amount of time, you can try different marketing techniques with a low risk for failure. And with a longer attention span, you’ll be able to get your message across loud and clear. There a sense of mystery with snaps which intrigues the viewer. A sense of mysteryĪnother nifty function of this app is that you don’t know what the Snap contains until you open it. Since there is only a certain amount of time to view a Snap, attention span is heightened which means you have a better chance of your audience understanding your message. So if you are looking to spread the word about your organization to young people, Snapchat might be worth looking into. The majority of snap chat users are under the age of 30. This way you can share your photos and videos How can your organization benefit from Snapchat? 1. However, Snapchat allows you to choose whom you send your Snaps to or if you want to post it in your story (I will follow up on this in another blog post). With other social media outlets like Facebook, Instagram, Twitter, and YouTube, you do not have as much control as to who is able to view your content. You can express your silly side without fear of backlash. Snapchat encourages creativity, cultivates imagination and inspires humor. Using one of the filters, this is me posing as a cat lady.
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